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Sponsorship Event
US Open official tourism partner activation
Explore Asheville secured a last minute opportunity with the United States Tennis Association (USTA) to become the official tourism partner for the US Open in 2022.
With less than a month for planning, the marketing team activated two nights at Arthur Ashe Stadium, including one designated “Asheville Night". My PR team secured attendance from 15 media and influencers to solidify relationships and share news about Asheville to inspire future coverage. We activated the suite with Asheville art, messaging and mountain inspiration.








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