Travel Recovery

Travel withdrawal and anxiety reached new heights during the pandemic and continued even as travel bans lifted. Information overload, changing restrictions and new safety protocols, confused consumers who put vacations on hold indefinitely.

Our client, AMR Collection resorts, had to break through barriers at every step of the travel journey. The phased recovery plan included the launch of a 360-degree safety and hygiene program, CleanComplete Verification™, with a dedicated PR and communications program (including creative assets, infographic and a “Safe Travels” video) to help rebuild confidence and consideration.