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Product Launch
Move over hand sanitizer...
Did you know that the nose is a hotspot for germs? Neither did the world.
Full case study:
Tasked with launching a new product category post-pandemic, a plan was developed to introduce Nozin® Nasal Sanitizer® to consumers.
The strategic and tactical approach aims to educate media and consumers, ultimately revolutionizing how we think about self-care and invest in our sanitation regimens.
The team implement a phased approach to drive mass, rapid awareness among consumer audience: Ignite sales with an increased investment across high-intent channels, including paid search and shopper marketing, as well as cross-channel remarketing efforts.
Results include $1.6M+ sales and 356K new users generated in one year.
