MLB Star Partnership

News of tourist deaths in the Dominican Republic devastated the country’s tourism industry, further exasperated by the pandemic.

As part of a multi-phased recovery campaign for our luxury, all-inclusive resort client, we aimed to secure feature coverage in top-tier media to help reassure travelers.

Enter Dominican MLB star Juan Soto, the key to securing earned media as a high-profile yet relatable spokesperson. Following his team's World Series win, the partnership included earned and social media, a Washington Post Q&A feature and a video series.