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Influencer Marketing
What do moms want? Tapping into key household decision makers.
To overcome competition in Mexico and the Caribbean for Dreams and Now Resorts & Spas, we created and launched the #MomsEscape campaign, addressing moms' vacation guilt and empowering them to take well-deserved breaks.
Through my work negotiating strategic influencer partnerships, landing a targeted media blitz, and developing relatable content, the program drove brand awareness, loyalty and increased sales at a critical time for business.
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